Norms of belonging: emotion discourse as a factor in determining future “Europeans”

This article searches for the existence of emotion norms in the enlargement process of the EU. It argues that there is an appropriate emotion that needs to be expressed through the coordination and communication discourses of the European Commission and of the (European) Council. The article displays these norms through a critical discourse analysis of the enlargement strategy papers of the European Commission and the European Council conclusions in the 1997–2002 round of enlargement towards the Central and Eastern European countries. This analysis identifies the topoi that collectively form these emotion norms of enlargement. Afterwards the article analyses the same type of documents on the Western Balkans between 2014 and 2020 through periods of stalling and reinvigoration to demonstrate the resonance between these institutional discourses. It concludes that progress in the enlargement process takes place if both types of discourses conform to the emotion norms of enlargement